>The Presidential Campaign: Full Employment for Spinmeisters


The presidential campaign of 2004 is joined early, providing full employment for Washington spinmeisters. The SPINSPEAK LETTER, accordingly, in its efforts to fight language pollution, begins a series of reports on the thickening clouds of spinspeak.

Here are four definitions to aid the careful voter in cutting through the murk:

crooks and liars = generic smearspeak devoid of any specifics for unidentified opponents; clearly related conceptually to such diabolictalk as the Clintonian “vast right-wing conspiracy.”

imminent = peacenik worldendtalk for establishing that only when the enemy is at the gates or coming over the walls is war justified.

neoconservative = codetalk for “right-wing Jewish warmonger imperialist” used by liberal leftists to describe former liberals converted to conservative views; the term carries strong anti-Semitic overtones and nostalgia for the old peaceloving Soviet Union.

nuance = fogword for explaining a political flipflops as in nuancing one’s position on an issue.

phony = political vacuumtalk epithet for an opponent you intensely dislike.

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